Global LED Panel Light Market Driven by Long Lifespan and Innovative Design

LED panel lights are progressively being favoured as an indoor lighting option in a large number of residential and commercial spaces. This can be attributed to the large number of advantages offered by LED panel lights over incandescent or fluorescent lights in terms of power consumption, design, environmental impact, usability span, etc.

A new report by IMARC Group, titled “LED Panel Light Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022” provides a detailed analysis of the global LED panel light market. A variant of LED fixtures, LED panel lights are slim panels of LEDs which come in a variety of shapes, sizes and colours. They have flexible designs and can either be fitted in walls or overhead cavities, or suspended from ceilings. These lights have higher durability, longer usability span and offer better lighting control and higher illumination than conventional sources of lighting such as incandescent or fluorescent lights. Moreover, as the light emitted by LEDs can be too dazzling, LED panel lights come fitted with diffusers that help in providing uniform and glare-free light. This represents an additional advantage that these lights have over other types of LED products.  They also represent an energy-efficient and environment friendly lighting source as they consume less than half of the energy used by fluorescent lights and contain no toxic materials.

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As a consequence of the numerous advantages offered by LED panel lights over conventional bulbs and tube lights, they are increasingly gaining popularity as an indoor lighting option. Their design and frame material also increase their aesthetic value and make them suitable for use in spaces where appearances are of importance.  Consequently, they are used in a number of residential and commercial spaces such as houses, offices, restaurants, malls, showrooms, hospitals, conference halls, laboratories, warehouses, etc.

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The report has analysed the market on the basis of frame design and materials used for the manufacturing of LED panel lights. Some of the frames covered in the report include Steel Sheet Frame, Extruded Aluminium Frame, Steel Sheet Frame Coated/Finished with White Powder, Plastic Sheet and Metallized or White Reflector. The report has further segmented the market on the basis of geography. North America, Europe, Middle East, Latin America, Africa China, Japan, and Asia Pacific (excluding China and Japan) represent some of the key regions covered in the report. The report has also examined the competitive landscape of the market and finds that it is highly competitive with a large number of global and local players.

The report provides a detailed roadmap for setting up a LED panel light manufacturing plant. The study covers all the essential aspects of the LED panel light market. This ranges from a comprehensive view of the market to minute details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics including expected returns on investment, profit margins, etc. The report also provides SWOT, Value Chain and Porter’s Five Forces analysis. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the LED panel light market in any manner.

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Global Television Advertising Market Expected to Reach US$ 290 Billion By 2022, Driven by Widening Demographic Coverage and Innovative Ad-Content

Television represents one of the most popular modes of advertising. Some of the factors contributing to the growth of the global television advertising market are advancements in technology, strong emotional impact on the consumers, increasing penetration of television sets across emerging regions, etc.

IMARC Group’s report, “Global Television Advertising Market Report & Forecast 2017-2022”, finds that the global television advertising market reached a value of US$ 232 Billion in 2016, growing at a CAGR of 7% during 2009-2016. The primary factor which has led to this growth is the rising number of television sets, especially in the emerging markets. In recent times, the sales of television sets have increased immensely, as around 1.6 Billion households are estimated to own at least one television set. Consequently, the advertisers have gained an opportunity to capture the attention of a huge section of the audience on a single platform and endorse their products and services. Considering the growing popularity of television advertising in the emerging regions, the report further predicts its market to reach a value of US$ 290 Billion by 2022.

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The report analyses the market trends of television advertising and evaluates the influences which have led this market to overtake other mediums of advertising. Television advertising synthesizes sound with visual graphics which prompt a powerful emotional impact on the viewers and tends to create a lasting impression on their mind. This substitutes for the psychological impact extended by print-advertising or radio-advertising as these target only the optical senses and auditory senses respectively, thereby failing to have a powerful overall impression. Television advertising also facilitates the advertisers to devise ad-content bearing in mind the needs and demands of the target audience.

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The report makes a thorough evaluation of the market on the basis of service types which are segmented as terrestrial, multi-channel and online television. Although the terrestrial network owns the largest market share, online television emerges as the fastest growing medium of television advertising. Further, the report provides a segmentation of the key regions which include North America, Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle East & Africa. Currently, North America represents the largest market for television advertising. The report has also covered the competitive landscape of the market with the key players being CBS, Comcast, News Corporation, Viacom and Cox Communications.

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This report provides a deep insight into the global television advertising market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter’s five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Outdoor Advertising Market Expected to Reach US$ 51 Billion by 2022, Driven by Infrastructural Development

One of the oldest forms of advertising, outdoor advertising has now evolved to become one of the most widely used medium of advertising among the companies. Some of the factors which have contributed to the growth of the global outdoor advertising market are increasing urbanization, wider reach, immediate brand awareness, etc.

According to IMARC Group’s latest report entitled, “Global Outdoor Advertising Market Report & Forecast 2017-2022”, the global outdoor advertising market reached a value of around US$ 37.7 Billion in 2016, exhibiting a CAGR of around 5.4% during 2009-2016. Outdoor advertising is one of the oldest forms for advertising and has always provided innumerable prospects to the advertisers for marketing their products and services in the public domain. The advertisers can simply put their advertisements at various places such as billboards, hoardings, banners and posters; on buses, trains, metros, kiosks, shop windows, etc. and reach a wide audience-base. Additionally, the vibrant and eye-catching advertisements leave a lasting impression on the mind. This induces the potential consumers to have a favorable attitude towards the product or service being publicized.

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It is also becoming a popular source of generating extra income for individuals, organizations, governments, etc. who lend their property and resources to various companies that use it for outdoor advertising. Some of the places which are now being used for outdoor advertising include coffee mugs, elevators, escalators, manhole covers, cars,  door hangers, shopping bags, etc. These methods aid in creating a new client-base for outdoor advertising, helping the other party to be benefited simultaneously.

Outdoor advertising, or Out-of-home Media Advertising (OHH), has gained momentum in the recent years due to a number of factors. The increase in the number of public places such as malls, shopping complexes, high-rise buildings, subways, bus stops, etc., have significantly enhanced the space for placing outdoor advertisements. Moreover, the rise of public transportation systems has provided the advertisers another platform for outdoor advertising. With the subsequent growth in the number of commuters, it facilitates constant exposure to the ad-content for considerably long period. On the other hand, the advertisers can use their creativity in designing consumer directed advertisements. They can also place relevant advertisements in target areas to get the maximum response based on taste and preference, purchasing power and standard of living, advertisers. Considering these factors, outdoor advertising is expected to reach a value of US$ 51 Billion by 2022.

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The report analyses different segments of the outdoor advertising market. The segments included in the report are billboard, transport and street furniture advertising. Further, an evaluation of the market on the basis of type is also presented, which is bifurcated into traditional and digital advertising. The report has also covered the key regions where the impact of outdoor advertising has been prominent, these include Asia-Pacific, Europe Middle East & Africa, Latin America and North America.Currently,the Asia Pacific Region represents the largest market for outdoor advertising.Some of the key global players included in the report are Storer Media, Clear Channel Outdoor, Lamar Advertising, JCDecaux, etc.

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This report provides a deep insight into the global outdoor advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter’s five forces analysis, outdoor advertising pricing models, margins in outdoor advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the outdoor advertising industry in any manner.

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Global Radio Advertising Market Expected to Reach US$ 40 Billion by 2022

The growth of the global radio advertising market has been sluggish in recent years due to the rising popularity of other advertising media such as television, interne, mobile, etc. Inspite of this, its significance as an advertising medium cannot be overlooked. Radio advertising continues to be an important source of information and entertainment across the globe, particularly in the developing regions, which rely highly on radio as an entertainment medium.

According to the latest report by IMARC Group titled, “Global Radio Advertising Market Report & Forecast 2017-2022’’ the global radio advertising market was valued at US$ 32 Billion in 2016, growing at a CAGR of 2% during 2009-2016. Radio advertising represents one of the cheapest modes of advertising as only audio content is broadcasted with no expense involved in creating complex and eye-catching advertisements, thereby, bringing down the overall cost. Apart from this, even in the middle of tough competition from other modes of media advertising, radio advertising still bears potential to keep a firm hold in the market. Considering these factors, the radio advertising market is expected to reach a value of US$ 40 Billion by 2022.

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The report analyses some factors which have been contributory in promoting the radio advertising market. Radio generally covers only a specific radius of an area, often regions where literacy rate is low or people understand only the regional vernacular. In this scenario, radio advertisers can design the ad-content according to their needs, thereby generating a consumer-base in these far-off regions. Apart from this, listening to radio on smart phones is also emerging as a widespread tendency in the urban regions. According to a study, nearly eighty percent of listening takes place during multi-tasking such as while driving, exercising, performing daily chores, playing video-games, etc. This provides remarkable opportunities to radio advertisers to grasp the attention of potential consumers which visual media does not offer.

The report has assessed the market on the basis of service type. Some of the segments evaluated in the report include radio advertising; terrestrial radio broadcast advertising, terrestrial radio online advertising and satellite radio advertising. Apart from this, the report also covers the key industries which are actively using radio advertising. Furthermore, an evaluation on the key regions in the market is given, which include North America, Asia-Pacific, Latin America and Europe, Middle East & Africa (EMEA). Amongst these, North America represents the largest market of radio advertising. The details of the key players operating in the market are also provided.

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This report provides a deep insight into the global radio advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, radio advertising pricing models, margins in radio advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the radio advertising industry in any manner.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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IMARC Group

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